What You Will Learn:
 Introduction to search engine optimization (SEO).
 How to research and select appropriate keywords to target.
 How to successfully integrate search keywords within your web site
copy.
 How to optimize each page of your web site step-by-step.
 How to create effective Page Title Tags.
 How to create an effective and optimized META Description Tag.
 How to create an effective and optimized META Keywords Tag.
 Overview of various important search engines and directories.
 How to submit your site to important search directories.
 How to submit your site to crawler-based search engines.
 An overview of what search engines consider to be "spam".
 Web design elements to avoid ensuring your site is search engine
compatible.
 How to monitor your search rankings and site traffic.  

Who Should Take This SEO Course?
 Marketing executives entrusted with the responsibility of promoting their
company's web sites or clients' web sites.
 Small business owners wanting to learn how to promote their web sites
on the search engines.
 Owners of e-commerce sites that want to increase their site's visitor to
customer conversion ratios.
 Web site designers wanting to offer search engine marketing services to
their clients.
 Search engine optimizers (SEO) or search engine marketers (SEM)
wanting to improve their industry skills.
 Webmasters intended to increase traffic of their web sites via search
engines.
 Persons interested to learn how to optimize web sites for search engines
in preparation for starting their own search engine optimization business
or applying for a job as an SEO expert or SEM expert in any organization.